The Science of Marketing
Klopp
Consulting
Consulting
Copyright © 2006 Daniel J. Klopp. All Rights Reserved.
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Dan Klopp's Biography
Dan has 25 years experience in a variety of high technology markets, including analytical instrumentation, a range of electronic components and computer peripherals. In both senior management and consulting roles, he has consistently applied the science of marketing to drive market share growth in every business he has engaged.
While working with the largest laboratory instrument company Dan managed the global strategic and tactical marketing activities for several of their major product lines. He built the marketing team and championed the use of market modeling techniques to quantify and predict buying behavior, and help drive customer focused decision making through the organization. He doubled the sales of the biggest product line, while exiting the business (and eliminating losses) in a declining product line.
As the chief marketing officer for a large, privately held, diversified technology company, Dan championed a project to revise the company’s brand strategy, resulting in an immediate savings of $1.5 million annually, and implemented a system to measure the ROI of future brand-building investments. Prior to taking on the CMO role, he built and managed the marketing team for their electronic components business unit; including hiring the team and developing the systems (CRM, E-commerce, Stage-gate, etc.). Under his leadership, the business unit went from 1% to 7% market share in a difficult, declining market.
Earlier in his career, Dan held a wide variety of marketing, business development, and product development roles for one of the largest, most admired computer and technology corporations. He was a product manager for a computer peripheral product line that went from 35% up to 85% market share, and an instrumentation product line that went from 18% to 65% market share during his tenure with the business. With Dan's help the corporation successfully transitioned from a technology driven strategy to a more balanced approach which combined technology push with a deeper understanding of market and customer needs.
Dan has lived and worked in many cities in the United States and Europe. Having traveled the globe during his career, he is adept and comfortable with many different cultures and nationalities.
Dan holds a bachelor's degree in Physics with minors in Chemistry and Math, and an MBA with a concentration in marketing from Duke University (consistently ranked among the top 10 business schools in the United States). He is also an adjunct faculty member at an historic university, teaching a strategic marketing seminar for their MBA program.
While working with the largest laboratory instrument company Dan managed the global strategic and tactical marketing activities for several of their major product lines. He built the marketing team and championed the use of market modeling techniques to quantify and predict buying behavior, and help drive customer focused decision making through the organization. He doubled the sales of the biggest product line, while exiting the business (and eliminating losses) in a declining product line.
As the chief marketing officer for a large, privately held, diversified technology company, Dan championed a project to revise the company’s brand strategy, resulting in an immediate savings of $1.5 million annually, and implemented a system to measure the ROI of future brand-building investments. Prior to taking on the CMO role, he built and managed the marketing team for their electronic components business unit; including hiring the team and developing the systems (CRM, E-commerce, Stage-gate, etc.). Under his leadership, the business unit went from 1% to 7% market share in a difficult, declining market.
Earlier in his career, Dan held a wide variety of marketing, business development, and product development roles for one of the largest, most admired computer and technology corporations. He was a product manager for a computer peripheral product line that went from 35% up to 85% market share, and an instrumentation product line that went from 18% to 65% market share during his tenure with the business. With Dan's help the corporation successfully transitioned from a technology driven strategy to a more balanced approach which combined technology push with a deeper understanding of market and customer needs.
Dan has lived and worked in many cities in the United States and Europe. Having traveled the globe during his career, he is adept and comfortable with many different cultures and nationalities.
Dan holds a bachelor's degree in Physics with minors in Chemistry and Math, and an MBA with a concentration in marketing from Duke University (consistently ranked among the top 10 business schools in the United States). He is also an adjunct faculty member at an historic university, teaching a strategic marketing seminar for their MBA program.
