The Science of Marketing
Klopp
Consulting
Consulting
Copyright © 2006 Daniel J. Klopp. All Rights Reserved.
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Services
Developing a Winning Strategy - Understanding your markets and competitors:
Do you really understand your markets, your customer needs, and your competitors?
The Strategy Development Course provides the tools needed to develop a deep understanding of your target market, a complete understanding of the full range of customer needs, how to segment your market, and the relative competitive position of you and your key competitors within the market. The training is delivered in eight, one-day sessions, each including lecture and group work. Participants realize the best value when the sessions are spread over a period of months so they may incorporate the learnings into their own marketing plans.
Implementing a Winning Strategy - Integrated Business Strategy, Marketing and Sales:
Do you have great products, but you are falling short of your objectives?
The Integrated Business Strategy Course provides the tools and understanding to better integrate your Sales & Service efforts with your Marketing efforts and your overall business strategy to improve the effectiveness and efficiency of all your efforts. The training is delivered in five, one-day sessions - each including interactive lecture and group work. Participants realize the best value when the sessions are spread over a period of weeks, and their own business strategy is the focus.
Corporate Branding & Product ID Strategy:
Do you struggle to extend your initial success to additional business areas?
The Branding and Product ID course provides the tools, knowledge and structure to develop or refine your corporate branding and product identification strategy. Understand the difference between brands, trade-marks, and product identifiers, and build a structured approach to minimize your costs and dramatically improve the return on your marketing promotional investments. This training is customized to the specific industry characteristics and product range of our clients.
Custom Training:
We can combine elements of any of the above structured training with data and information from your business and market, to deliver a custom tailored solution for your specific situation and needs.
Strategic Marketing Consulting Services:
If you have an immediate business or marketing problem and require an immediate solution, we will work alongside your existing team to quickly pinpoint the key issues and quickly develop an implementation plan to address your competitive weaknesses and capitalize on your strengths. Utilizing this service provides an immediate solution, while also providing the tools and training for your staff to produce sustainable results.
Do you really understand your markets, your customer needs, and your competitors?
The Strategy Development Course provides the tools needed to develop a deep understanding of your target market, a complete understanding of the full range of customer needs, how to segment your market, and the relative competitive position of you and your key competitors within the market. The training is delivered in eight, one-day sessions, each including lecture and group work. Participants realize the best value when the sessions are spread over a period of months so they may incorporate the learnings into their own marketing plans.
Implementing a Winning Strategy - Integrated Business Strategy, Marketing and Sales:
Do you have great products, but you are falling short of your objectives?
The Integrated Business Strategy Course provides the tools and understanding to better integrate your Sales & Service efforts with your Marketing efforts and your overall business strategy to improve the effectiveness and efficiency of all your efforts. The training is delivered in five, one-day sessions - each including interactive lecture and group work. Participants realize the best value when the sessions are spread over a period of weeks, and their own business strategy is the focus.
Corporate Branding & Product ID Strategy:
Do you struggle to extend your initial success to additional business areas?
The Branding and Product ID course provides the tools, knowledge and structure to develop or refine your corporate branding and product identification strategy. Understand the difference between brands, trade-marks, and product identifiers, and build a structured approach to minimize your costs and dramatically improve the return on your marketing promotional investments. This training is customized to the specific industry characteristics and product range of our clients.
Custom Training:
We can combine elements of any of the above structured training with data and information from your business and market, to deliver a custom tailored solution for your specific situation and needs.
Strategic Marketing Consulting Services:
If you have an immediate business or marketing problem and require an immediate solution, we will work alongside your existing team to quickly pinpoint the key issues and quickly develop an implementation plan to address your competitive weaknesses and capitalize on your strengths. Utilizing this service provides an immediate solution, while also providing the tools and training for your staff to produce sustainable results.