The Science of Marketing
Klopp
Consulting
Consulting
Copyright © 2006 Daniel J. Klopp. All Rights Reserved.
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Testimonials
D.J. - General Manager for a Printed Circuit Board Manufacturer
“Dan offered a much lower cost and more relevant alternative to sending my marketing folks to off-site training courses. His depth of knowledge, not only on marketing theory, but the practice and implementation has given my team new found insight into how to position and promote our products in the market.”
M.C. - Product Marketing Manager for a Fortune 1000 High-Technology Company
"They [Klopp Consulting] have helped us understand how our target market views both ourselves and our competitors. Utilizing this deeper understanding of the perception of our offerings AND our competitors offerings, we have re-aligned our marketing and product development efforts to drive increased market penetration."
W.D. - Division President for a High-end Electronic Components Business
"Dan and his team have provided a methodology allowing us to better characterize and understand the true market potential of our new product development efforts - saving us hundreds of thousands in wasted product development and new product introduction expenses. His quantitative methodology is much more understandable to us ‘engineering types’ than typical ‘soft’ approach of most marketers."
S.V. - Product Marketing Manager for a Specialty Plastics Manufacturer
“Daniel Klopp’s ability to quickly grasp our issues, pinpoint our competitive weaknesses, and recommend a path forward was nothing short of incredible. We are already seeing results from the strategy we put in place with Daniel's help.”
E.S. - Corporate Marketing Manager for a Diversified Products Company
“The insight Dan has shared with our team has lead us to an understanding of how our customers (and prospective customers) view us and our competitors which we were unable to achieve with our typical SWOT analysis. Dan’s work has allowed us to quantify the results of our marketing investments.”
“Dan offered a much lower cost and more relevant alternative to sending my marketing folks to off-site training courses. His depth of knowledge, not only on marketing theory, but the practice and implementation has given my team new found insight into how to position and promote our products in the market.”
M.C. - Product Marketing Manager for a Fortune 1000 High-Technology Company
"They [Klopp Consulting] have helped us understand how our target market views both ourselves and our competitors. Utilizing this deeper understanding of the perception of our offerings AND our competitors offerings, we have re-aligned our marketing and product development efforts to drive increased market penetration."
W.D. - Division President for a High-end Electronic Components Business
"Dan and his team have provided a methodology allowing us to better characterize and understand the true market potential of our new product development efforts - saving us hundreds of thousands in wasted product development and new product introduction expenses. His quantitative methodology is much more understandable to us ‘engineering types’ than typical ‘soft’ approach of most marketers."
S.V. - Product Marketing Manager for a Specialty Plastics Manufacturer
“Daniel Klopp’s ability to quickly grasp our issues, pinpoint our competitive weaknesses, and recommend a path forward was nothing short of incredible. We are already seeing results from the strategy we put in place with Daniel's help.”
E.S. - Corporate Marketing Manager for a Diversified Products Company
“The insight Dan has shared with our team has lead us to an understanding of how our customers (and prospective customers) view us and our competitors which we were unable to achieve with our typical SWOT analysis. Dan’s work has allowed us to quantify the results of our marketing investments.”